A personal feminist consciousness

Although I have already responded to Bartky's piece on feminist consciousness, another thought came to my mind. It is more a thought of confusion rather than a direct response. Bartky claims that although her husband would be embarrassed by her actions of not purchasing a gendered Christmas gift for her niece or nephew, I continue to wonder if she is suggesting that all women today continue by doing the same thing. I understand that toy stores, clothing stores, and small specialty shops are very gendered. However, I feel as though she is arguing that one of the only ways in which we can display a feminist consciousness is through a means such as this one. I find it hard to believe that every woman, who strives to achieve a feminist consciousness, will find themselves doing this. Contrary to this, I realize that it is things such as taking a political stand, helping other understand oppression, and expressing knowledge and opinion are other ways of doing so, gendered shopping seems to be the only reasonable way to achieve consciousness. A college student like myself will have a more difficult time taking a political stand and really making a difference, in comparison to a woman who has a lot more power in society. I think that my confusion lies in the question as to whether or not women are able to easily achieve this feminist consciousness today, and if so, what ways are they able to do it? Is it supposed to be something that is easily achieved? I feel as though understanding the need for change is going to be clearly displayed, but is that enough??